Much like the Advent Devotional, the Lent Devotional was produced as a book and then converted into a targeted daily email campaign. 

 

I shot the photo of the stained glass window for the cover, and then art directed my lead designer in cover design and page layout.

 

She converted her designs for the email template and the contents were distributed by daily email.  Since the emails were targeted only to those who wished to receive them, the open rate remained very high, topping out at 71.9%.

 

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